|A69816, Chocolates in the 1910s|
In November of 2014, a wide range of sources from newspaper articles to bloggers informed us that there will be a chocolate shortage. To sum it up, we eat too much chocolate. The demand is there, but the supply isn't there at this moment, however it's not entirely our fault. In West Africa (where 70 percent of the world's cocoa is produced) there is a drought, some sort of fungal disease is on the rampage, and China is buying more and more chocolate each year. According to the Washington Post, "...because of all this, cocoa farming has proven a particularly tough business, and many farmers have shifted to more profitable crops, like corn, as a result." I don't blame them!
Furthermore, dark chocolate has become very popular, almost a trendy option. I hopped on this bandwagon a few years ago. The main problem is dark chocolate contains way more cocoa by volume than traditional chocolate bars. An average chocolate bar contains 10% cocoa, whereas darker chocolates contain 70% or more. So, let's start a new bandwagon. Let's go old school...milk chocolate.
I feel that this chocolate shortage has made our chocolate bars taste waxy. In some ways, chocolate manufactures are trying to keep up with the demand by using additives. Chocolate should melt in your mouth and not leave a waxy aftertaste.
If you would like to read more about this topic, check out these links:
1. Your Dark Chocolate Addiction Is Driving Up the Price of Chocolate, by Roberto A. Ferdman
2. The Washington Post, "The World's Biggest Chocolate-Maker Says We're Running Out of Chocolate," by Roberto A. Ferdman (I'm seeing a pattern here)
3. That Great Chocolate Shortage; Of Course It's Bad Policy, Why Do You Ask?, by Tim Worstall
Here are a few of our chocolate/candy postcards. I wonder where they got their cocoa in the first half of the 20th century?
1920s-1940s Chocolate Advertisements:
|D261, 1920s Advertisement for Hoefler's Centennial Chocolates. |
A wide variety of Caramels, Nougats, Chews, Nuts, and etc. in milk and vanilla chocolate.
|6AH907, 1930s advertisement for Societe Red Stripe Chocolate Bars.|
|9AH1676, King's Chocolates|
|9AH1677, King's Chocolates|
|9AH1909, King's Chocolates|
|9AH1678, King's Chocolates|
|4BH961, Interior view of a 1940s Candy Shop in Rochester, NY|
Misc. Candy Advertisements:
|4BH321, Reymers' Fine Candies|
|4BH1525, Reymers' Fine Candies|
|9AH564, Wrigley's Gum, Times Square|
|6AH442, Wrigley's Gum, Times Square|
|4BH1321, Florida Orange Candy. I like this Advertisement.|
It says, "For Health's Sake, Eat More Fruit Sugar Candies."
I think this doesn't apply to today's health standards :)
|4AH589, The Old Virginia Apple Candy|
|1BH1893, Salt Water Taffy. This artist was trying too hard to be ironic :)|